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Project Brief
Project Type
Target Audience

Durga Puja is one of the most significant festivals celebrated in India, especially in West Bengal. It is a time of vibrant traditions, cultural richness and a sense of community. Fab India, a brand known for its commitment to celebrating India’s rich heritage, is excited to present a unique and culturally resonant packaging concept for sarees worn during Durga puja. The five different packaging designs portray the five main days of durga puja (Shashthi, Shaptami, Ashtami, Navami and Dashami). We have aimed to create a packaging that not only protects and presents the saree beautifully, but also enhances the festive experience. This design serves as a tribute to Goddess Durga by incorporating traditional motifs, colours, patterns and elements which are synonymous to the festival.

Packaging Design

Women of all age groups who celebrate Durga Puja and seek traditional sarees for the occasion are likely to appreciate the cultural authenticity and craftsmanship in saree designs, as well as Fabindia's reputation for promoting traditional Indian textiles. Additionally, ethnic fashion enthusiasts, gift shoppers, and local or tourist shoppers in regions where Durga Puja is celebrated with fervor.

Dielines 
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Visual Identity

Fonts

Nirmala UI (Bengali)

Poppins (English)

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()

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Color Palette

Illustrations
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SHOSHTHI.png
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Final Packaging
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