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Project Brief
Care and Cure envisions a future where affordable, high-quality healthcare is accessible to every migrant in India, regardless of location. We strive to be the leading healthcare solution for migrants, empowering them to prioritize their well-being as they pursue their aspirations across the nation.
The logo concept features the interconnected "C" of both "care" and "cure," symbolizing the seamless integration of compassionate care and effective treatment. Additionally, the logo includes a plus or star symbol, representing positivity, healing, and excellence in healthcare. The UI design should reflect these values and convey a sense of inclusivity, reliability, and professionalism. It should prioritize user-friendliness and ease of navigation, ensuring a positive and empowering healthcare experience for migrant users.
Project Type
Visual Identity & Branding
Target Audience
Our primary focus is on migrants in India, including students, professionals, and families, who often face challenges accessing quality healthcare while relocating within the country.
Visual Identity

Primary Logo

final UI logo with TGL-06.png

Logomark

final UI logomark-07.png

Tagline

Wherever you go

Clearance

clearance 2-33.png

Fonts

Britannic Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Bourjois

Ikiiko

abcdefghijklmnopqrstuvwxyz

()*&^%$#@!0123456789

0123456789

Color Palette

final color palette-11.png
Applications
Visiting Cards
Fields-Business-Card.png
Label Tags
Free Hanging Label Tags Mockup.png
ID Card Holder
Free Simple ID Card Holder Mockup.png
Packaging Box
Free Rectangular String Box Mockup.png
Medicine Box
Free Square String Envelope Mockup.png
Stationery
Free Branding Stationery PSD Mockup-Recovered.png
Coffee Cup
Paper Coffee Cup Mockup.png
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